Skip to main content
EN
YI YUEH CHU brand image

OUR STORY

Whatever changes around us,
we keep our original intent

“YI YUEH CHU” means the start of January, the start of the year, and a reminder to ourselves: hold on to our original intent and make a healthy, delicious meal for everyone.

Citrus on a branch

CHAPTER 01

It Began with Jugong

YI YUEH CHU grew out of our founder's devotion to healthy eating and deep family ties. It is his second venture; the first was Jugong, a fresh-pressed juice and salad shop he founded at 23.

Raised in the countryside by his grandfather, a citrus grower who supported the family, the founder named it “Jugong” (Grandpa Citrus) as a symbol of gratitude, humility and respect for family. The first venture did not go as hoped, but the experience it gave him led to YI YUEH CHU.

CHAPTER 02

Keeping Our Original Intent

The name “YI YUEH CHU” stands for holding on to our original belief, whatever the circumstances. During the pandemic, dishes such as sous-vide tender chicken, additive-free bentos and Korean kimchi beef bowls won customers over. Sales grew steadily, drawing many franchise and partnership inquiries.

CHAPTER 03

Into the Tech Industry

Starting from Hsinchu Linsen, YI YUEH CHU expanded step by step to Taoyuan and Taichung, and now serves companies such as TSMC、MediaTek、UMC、Phison、AUO、NVIDIA、Micron with meal cabinets and rotating on-campus sales.

CHAPTER 04

A More Diverse YI YUEH CHU

We are actively developing our own brand of frozen meals, so that YI YUEH CHU's healthy, delicious food can reach more people. Office workers, students and busy families can all have a convenient, nutritious choice.

FOUNDER

Every bite of rice
should be worth looking forward to.

Hsieh Chih-SungFounder & CEO, YI YUEH CHU Group

Raised on a farm in Miaoli, he started working at 15 and lost NT$3 million on his first business at 23. When his family’s health took a turn, he decided to make healthy food. Bringing the management discipline he learned at the Wowprime restaurant group, he opened the first YI YUEH CHU in Zhunan in 2020. By its fourth year the brand passed NT$100 million in annual revenue, and in 2025 it won the national Gold Award at the Ministry of Health and Welfare’s Healthy Eating Practice Awards.

  • Trained in the Wowprime restaurant group
  • Chairman of the Miaoli Innovation and Entrepreneurship Association at 28
  • Shares his startup journey through talks and podcasts

MILESTONES

Company Milestones

Since our start in Zhunan in 2020, we have grown step by step across Taiwan.

  1. 2020.02

    Zhunan founding store

  2. 2020.10

    Hsinchu Linsen

  3. 2021.10

    Linkou Chang Gung

  4. 2022.02

    Taichung Xitun

  5. 2022.03

    Taichung Dali

  6. 2022.11

    Miaoli Phison

  7. 2023.08

    Taichung TSMC

  8. 2023.09

    Taoyuan Micron

  9. 2024.07

    Linkou Chang Gung Hospital Underground Mall

  10. 2025.06

    Taipei Neihu No. 1

  11. 2025.07

    Taichung Xueshi

  12. 2025.11

    Taipei Gangqian

  13. 2026.01

    Kaohsiung Flagship

  14. 2026.09

    Hsinchu X-Base Software Park

  15. 2026.10

    Overseas franchise recruitment launched

OUR BUSINESS

Five businesses, one healthy food platform

From a single store in Zhunan, YI YUEH CHU has grown into a restaurant group spanning retail stores, corporate dining, online ordering, franchising and supply chain, and is building a brand platform that can cross regions, be licensed and attract capital.

  1. 01 RETAIL

    Healthy bento stores

    Built around sous-vide chicken, with low-oil, lower-carbon, balanced recipes and a dietitian advisory program.

  2. 02 CORPORATE DINING

    Corporate dining

    Designated meal partner to TSMC, MediaTek, NVIDIA and other tech leaders, with counters inside major science parks.

  3. 03 ONLINE ORDERING

    Online ordering

    Our ordering platform serves both corporate meeting meals and everyday individual orders.

  4. 04 FRANCHISING

    Franchising

    Store-opening support, training, operations management and audits that walk alongside every franchisee.

  5. 05 SUPPLY CHAIN

    Supply chain & logistics

    HQ controls raw materials and quality centrally, delivers to stores on demand, and offers supply chain services to partners.

AWARDS

Awards and Recognition

Since our founding, YI YUEH CHU has stayed true to being healthy without losing flavor, earning recognition year after year, with coverage by SET News and FTV News.

  • 2026

    Ministry of Economic Affairs

    Whole-Veggie Boxed Meal Award, Vegetarian Category

    Recognized by expert judges for combining nutrition, flavor and creativity with abundant whole vegetables.

  • 2026

    Ministry of Economic Affairs

    Whole-Veggie Boxed Meal Award, Standard Category

    Stood out for whole ingredients, balanced nutrition and creative flavor, showing professional strength in healthy bentos.

  • 2025

    Health Promotion Administration, Ministry of Health and Welfare

    Healthy Eating Practice Award, GoldGold Award

    Gold Award in the chain restaurant category at the inaugural Healthy Eating Practice Awards, for our hand-made Hong Kong-style scallion-salt sous-vide chicken.

  • 2025

    Ministry of Economic Affairs

    Wholesome Boxed Meal Award

    Putting low fat, low salt, low sugar and high fiber into practice without giving up flavor.

  • 2025

    Miaoli County Government

    Outstanding Friendly Workplace

    Recognized for a workplace built on professional respect, clear rules and transparent benefits.

  • 2024

    Ministry of Economic Affairs

    Distinctive Boxed Meal Award

    The 2024 Boxed Meal Festival, themed on distinctive boxed meals, selected 10 outstanding brands.

  • 2024–2025

    Miaoli County Public Health Bureau

    Food Hygiene Management Grading: Excellent, Two Years Running

    Assessed on site by Public Health Bureau inspectors, with every item meeting Good Hygiene Practice (GHP) standards.

  • 2023

    Ministry of Economic Affairs

    Green Boxed Meal Award

    Local seasonal vegetables, with eco-friendly materials such as plant fiber or reusable containers.

  • 2023

    Taipei International White Picnic Festival

    Partner

    Under the theme of international tourism, we co-created an immersive “White Picnic Flight” experience.

2023 Taipei International White Picnic Festival

2023 Taipei International White Picnic Festival Partner

Under the theme of international tourism, we co-created an immersive “White Picnic Flight” experience.

PRESS

In the Press

From a local startup story to a national Gold Award, YI YUEH CHU continues to draw attention from news media and shows.

EXPLORE

Keep Exploring YI YUEH CHU